Hard Faults and MemManage Faults in Cortex m3/m4

I wrote a simple program, where I am writing to an illegal memory location. Writing in an illegal Memory location generates a MemManage fault. And if MemManage is not enabled, HardFault in generated. But in my case hardfault is also not triggering.

Here's a compiling program that demonstrates the issue, 

void HardFault_Handler(void)
{
    __asm(
        "MOV R4, 0x77777777\n\t"
        "MOV R5, 0x77777777\n\t"
    );
}

int main(void)
{

    __asm(
        "LDR R0, =0xE0100000\n\t"
        "MOV R1, 0x77777777\n\t"
        "STR R1, [R0,#0]"
    );

    return (1);
}

void SystemInit(void)
{
}

So, in main function I am writing to an illegal memory location, 0xE0100000, and it doesnot generates hardfault. It does print a error message however saying that you are writing to an illegal memory address.