Mukund Srinivasan, Director and General Manager of the Consumer and Mobility Business Unit at Ittiam, said: "These paradigm shifts open a unique window of opportunity for focused media-related Intellectual Property providers like Ittiam Systems® to offer highly differentiated solutions that are not only compute efficient but also enhance user experience by way of a longer battery life, thanks to offloading significant compute to the ARM Mali GPU. The main hurdle to cross, in these innovative solutions, comes in the form of how to manage the enhanced compute demands of a complex codec standard on mobile devices, since it bears significantly more complex coding tools, for codecs like H.265 or VP9, as compared to VP8 or H.264. In order to gain the maximum efficiencies offered by the GPU technology, collaborating with a longstanding partner and a technology pioneer like ARM enabled us to generate original solutions to the complex problems posed in the design and implementation of consumer electronic systems. Working closely with ARM, we have been able to showcase not just a prototype or a demo, but a real working product delivering significant power savings, of the order of 30-35% improvement in energy efficiencies, when measured on the whole subsystem, using the ARM Mali GPU on board a silicon chip designed for use in the Mobile market"
ALVA Systems