Classic Kickstarter teardown; the Pebble watch

I think it’s very fitting that we start ARM Kickstarter Week with a teardown of the Pebble watch. To me the Pebble was a breakthrough hardware product on Kickstarter and it broke new ground in two ways; first it showed there was a real market for Smart watches and wearables after years of other failures, second, it proved spectacularly that Crowdfunding was a viable way for new companies to get to market.  Pebbles’ Kickstarter ended with $10.2m in orders and the company has thrived ever since with the watch selling at Best Buy and its App ecosystem expanding rapidly (check out the Pantelligent interview later in the week).

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So how did it all begin and what makes the watch tick (couldn’t help myself).  Let’s start with a video interview of the unassuming Pebble CEO, Eric Migicovsky here.  Next let’s take a look inside the watch with our friends from iFixit.

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The Pebble was designed back in 2001 and the key component is the STMicro STM32 with a Cortex-M3.   I have worn a Pebble for over a year now and have found the battery life to be at least 4 days and 6 if I’m not getting a lot of notifications so it’s a viable product in the Smartwatch category.   You can see the whole teardown at iFixit and if you have a tech obsessed person you need to buy a holiday gift for you can’t beat an iFixit tool kit.  If you want to buy a Pebble the classic version is going for $79 this month.

What’s your take on Smartwatches?

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