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IoT’s future hinges on two words: Listen and Respect

Brian Fuller
Brian Fuller
September 25, 2017
4 minute read time.

(This is one in a series of blog posts previewing Arm TechCon 2017 in Santa Clara. This post in particular highlights an IoT panel session scheduled for Thursday, The Road to One Trillion Devices).

By Shawn Prestridge, IAR Systems

2035 is only 18 years from now–not very long in the big scheme of things. So if we as an industry are going to deliver a trillion devices, we’ve got to get moving. Most of those devices are going to power Internet of Things (IoT) applications, and that’s a quickly evolving market. IoT’s possibilities are almost literally endless, which makes things a challenge when you think about how to design solutions for it.

An industry colleague, Cadence’s Frank Schirrmeister, writing on this topic nearby, has estimated that a trillion devices equals an average of about 150 for every human on the planet. He shows how that’s nearly achievable now.

But how do we get there?

Keys to a trillion IoT devices

For me, and for IAR Systems, there are two non-negotiable tenets:

  1. Never stop listening to what your customers really need. This might of course be easier said than done. The history of electronics innovations shows how startups fill a technology vacuum but over time have difficulty pivoting into adjacent markets or moving to the next level because they fear cannibalizing existing business. Harvard’s Clayton Christensen has famously written about this “innovator’s dilemma.” Staying a step ahead of the competition and ourselves requires vigilance; it’s also part art and part science, but that first step is to never stop listening to those customers. As vendors in the embedded industry, we need to stay innovative and continue to help our customers accelerate development in order to get competitive connected products to market faster and easier.
  2. Treat data with respect through complete security. This not only involves personal data in the cloud but also data during the entire lifecycle of a connected product, from silicon device manufacture to end-user product updates. If we use data in the right way we can make product development more efficient, get reliable products to market faster, and increase quality of life for all humans. But first, we need to solve the security issues. Delivering completely secure, embedded systems for IoT devices is a major challenge today, especially in high-growth markets such as critical infrastructure, industrial IoT and automotive. The good thing is that most companies are aware of these issues and thanks to that we are seeing several major initiatives to solve such problems.

Right direction?

Given that IoT is here now and the industry is starting to deliver solutions, are there indications that we’ve started on the right path to a trillion devices?

IoT development example

Yes. We’re already seeing innovative and complete development technologies, such as Renesas’ Synergy Platform, helping developers get started more quickly than even before. Renesas Synergy Platform is a qualified platform serving developers with software, scalable MCUs and development tools with no up-front cost, eliminating entry barriers and accelerating time to market.

Many ongoing partnerships and collaborations are making IoT real. We need to work together to share ideas, establish strong strategic alliances and provide new technology offerings. This is already happening in the industry!

We at IAR Systems have taken some major steps regarding this during the past couple of years, for example through our partnership with Renesas and the integration with our tools IAR Embedded Workbench in the Renesas Synergy Platform. Our recent investment in Secure Thingz is also a step toward the future to enable more secure, connected devices across their entire lifecycle. Secure Thingz delivers products and services for the development, deployment and management of next-generation, secure devices. We at IAR Systems offers complete software tools that ensure quality, reliability and efficiency in embedded development. Our joint solutions can help customers to seamlessly integrated security and simplify the development process.

In addition to collaboration between vendors, the pace of idea-to-target seems to be accelerating exponentially which means that we are getting better at getting the right mix of components that developers can put together easily. This lowers the barriers to developing killer applications and makes more people participate.

So are there any showstoppers?

There are always things to watch out for in any emerging space. For IoT, even though we all want quality code, code quality is something that might be left behind with the increased demands on shorter time to market. We as tool vendors can help developers in this by providing easy-to-use code analysis tools.

Once we get there, once we hit that trillion devices mark, the world will be looking quite a bit different. We’ll live healthier lives, for one thing. Virtually all industries have devices or products that can be further utilized through improved communication and connectivity. Companies will increase profit and reduce costs through new business models and solutions, all while making things more convenient for the user and improving the quality of life worldwide.

The IoT will also be key to realizing a more sustainable future for the world. Through improved products and life, we can gain a major positive environmental impact on our planet and the way we consume our limited natural resources. If we play our cards right and continue listening and respecting people, products and data, IoT can have the power of saving the entire planet.

(Shawn Prestridge has served as IAR Systems' Senior Field Applications Engineer since 2008. Shawn has worked in the software industry since 1993 and prior to joining IAR Systems he held the position of Embedded Hardware/Software Engineer with Texas Instruments as well as doing Embedded Development as the owner of Ministry of Software.)

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