Keil MDK-ARM is a great software, but I cannot share it to my friends, I just cannot remember the name. At conferences and parties my mind goes blank. It is not easy for some people. Can you change it.
I'm sure Keil would be only too pleased to send you some promotional materials that you could hand out without taxing your memory...
Keil is from Germany. And _almost_ like the German town Kiel. Close enough.
MDK = Murder Death Kill. So easy to remember, when you slash through your bugs.
ARM = You either have to remember what processor architecture you are working with, or put a ribbon on left or right arm just to make you remember.