J-Link problems with Keil uVision v3.85/ MDK 3.70

I just bought a J-LINK and downloaded the eval version of Keil MDK v3.70. Flash loading with J-LINK always fails with:

No Algorithm found for: 00000000H - 00002C57H

The J-LINK works fine with CrossWorks & IAR, and KEIL works fine with ULINK, so I don't think it's faulty HW. I'm using a Keil MCB2140 board.

Any input appreciated.

Thanks - Chip

Here's the log output:

Build target 'MCB2140'
assembling Startup.s...
compiling DiskImg.c...
compiling usbhw.c...
compiling usbcore.c...
compiling usbdesc.c...
compiling usbuser.c...
compiling mscuser.c...
compiling memory.c...
linking...
Program Size: Code=6936 RO-data=4356 RW-data=60 ZI-data=17780
".\Obj\Memory.axf" - 0 Error(s), 0 Warning(s).
Load "C:\\Keil\\ARM\\Boards\\Keil\\MCB2140\\USBMem\\Obj\\Memory.AXF"
VTarget = 3.248V
Info: TotalIRLen = 4, IRPrint = 0x01
Info: TotalIRLen = 4, IRPrint = 0x01
Info: RTCK reaction time is approx. 126ns
Info: Auto JTAG speed: Adaptive
DLL version V4.05i, compiled May 18 2009 19:20:52
Firmware: J-Link ARM V8 compiled Jun 30 2009 11:00:16
Hardware: V8.00
Hardware-Breakpoints: 2
Software-Breakpoints: 2048
Watchpoints: 0
Found 1 JTAG device, Total IRLen = 4:
Id of device #0: 0x4F1F0F0F
ARM7 identified.
Using adaptive clocking instead of fixed JTAG speed.
Info: TotalIRLen = 4, IRPrint = 0x01
Info: TotalIRLen = 4, IRPrint = 0x01
JTAG speed: 1000 kHz
No Algorithm found for: 00000000H - 00002C57H
Erase skipped!

Here's the Keil info:

IDE-Version:
µVision3 V3.85
Copyright (c) Keil Elektronik GmbH / Keil Software, Inc. 1995 - 2009

Tool Version Numbers:
Toolchain: RealView MDK-ARM Version: 3.70
Toolchain Path: BIN40\
C Compiler: Armcc.Exe V4.0.0.524 [Evaluation]
Assembler: Armasm.Exe V4.0.0.524 [Evaluation]
Linker/Locator: ArmLink.Exe V4.0.0.524 [Evaluation]
Librarian: ArmAr.Exe V4.0.0.524 [Evaluation]
Hex Converter: FromElf.Exe V4.0.0.524 [Evaluation]
CPU DLL: SARM.DLL V3.70
Dialog DLL: DARMP.DLL V1.45
Target DLL: Segger\JLTAgdi.dll V???
Dialog DLL: TARMP.DLL V1.45