If you haven't seen it already you should go read the interview with Reinhard Keil on ARM IQ online. Excellent - great insight. Would like to know what others think http://www.arm.com/iqonline/Keil.html
I'll say one thing for KEIL... having Reinhard frequently posting personal responses to tough user questions says a lot about his KEIL's committment to helping make their customer's successful. I sure appreciate that kind of care.
I agree on that one.
Just a statment from my side: It is NOT written by ARM marketing. The interview is 100% my view - no additions, no left outs. Reinhard