• GDC17 Day 2 sessions: Graphics quality, optimizations and more Vulkan!

    Freddi Jeffries
    Freddi Jeffries

    Another beautiful day in San Francisco and it’s back to Moscone West for more awesome expertise from across the game dev industry. Yesterday afternoon we joined Epic and Oculus to hear how the collaboration…

    • March 2, 2017
  • GDC17 Day 1 sessions: VR, Vulkan & more VR!

    Freddi Jeffries
    Freddi Jeffries

    It’s finally here, GDC17 is underway!

    After a minor mishap with some ligaments, my expo-walking, booth-reviewing GDC plans have had to be slightly readjusted, but if nothing else, immobility means…

    • March 2, 2017
  • Welcome to GDC17!

    Freddi Jeffries
    Freddi Jeffries

    Welcome one and all to my favourite time of year, GDC time! Once again we’re back in San Francisco amongst the best and brightest of the global game development industry to bring you all the very latest…

    • February 28, 2017
  • Evolution of mobile gaming

    Freddi Jeffries
    Freddi Jeffries

    Gone are the days when gaming was the sole domain of your PC or console, these days just about everyone with a phone has gamed on the go in some form or another. The earliest iterations of mobile gaming…

    • February 28, 2017
  • Virtual Reality for education goes top of the class

    Freddi Jeffries
    Freddi Jeffries

    Last year, when Virtual Reality (VR) was just emerging once again, we speculated about the fantastic opportunities the technology presents for all sorts of industries. From sightseeing to trauma treatment…

    • February 6, 2017
  • GDC2017: What not to miss!

    Freddi Jeffries
    Freddi Jeffries

    With the new year now a distant memory the thoughts of the ARM Mali team turn to the next big event on the horizon: GDC.

    Every year, global game developers and industry gurus gather in San Francisco for…

    • January 25, 2017
  • What, when & wear: The wearable revolution

    Freddi Jeffries
    Freddi Jeffries

    There seems to be a constant mood of scepticism* in the wearables industry. Ever since they first appeared, and in spite of massive advances, people just love to say they’re not going to happen. Whilst…

    • January 9, 2017
  • 360 video: It's everywhere you look...

    Freddi Jeffries
    Freddi Jeffries
    360 degree video is changing not only the way we consume content, but the way we create it. We’re no longer restricted to sharing our experiences in selfies, single photos or even panoramas to capture…
    • November 28, 2016
  • Huawei Mate 9: Sustained performance for gaming & VR

    Freddi Jeffries
    Freddi Jeffries
    As the days get shorter and the cold weather begins to creep in, we know it’s that time of year when we can start to get excited about the brand new devices for the upcoming year. A major announcement…
    • November 25, 2016
  • VR hub page - A one stop shop for all things virtual reality

    Freddi Jeffries
    Freddi Jeffries
    Welcome to our VR hub page - your one stop shop for all the VR content across the ARM Connected Community. VR  blog series:   VR technical tips and tricks: VR product coverage: Events…
    • November 14, 2016
  • Tech Symposia 2016 China roundup: Shanghai – Beijing – Shenzhen

    Freddi Jeffries
    Freddi Jeffries
    Welcome to sunny Shenzhen for the third and final day of the China leg of ARM Tech Symposia 2016. There’s a very different feel to this city from the moment you leave the airport. Just a few short decades…
    • November 4, 2016
  • Tech Symposia 2016 Tech Talks - Graphics, video and virtual reality

    Freddi Jeffries
    Freddi Jeffries
    Following a fantastic first event in Shanghai it was off to the airport for a short hop to a much chillier Beijing for round two of 2016’s Tech Symposia. On Monday we talked about the keynotes and…
    • November 2, 2016
  • Tech Symposia 2016 – Shanghai keynotes

    Freddi Jeffries
    Freddi Jeffries
    The first of this year’s ARM® Tech Symposia kicked off this morning on a rather damp day in Shanghai. With the rain coming down outside it was a perfect opportunity to check out our latest demos before…
    • October 31, 2016
  • China’s tech industry speeds ahead

    Freddi Jeffries
    Freddi Jeffries
    It’s no secret that everything in China moves fast. At ‘China Speed’ in fact. From building a skyscraper in 19 days, to the fastest trains in the world, China is all about embracing change…
    • October 26, 2016
  • The Mali-G51 GPU brings premium performance to mainstream mobile

    Freddi Jeffries
    Freddi Jeffries
    It’s not just high-end mobile devices which need to work like a dream, we expect a certain level of performance and a relatively advanced feature set even from a more modest, mainstream handset budget…
    • October 24, 2016
  • Breaking news: VR is going mainstream!

    Freddi Jeffries
    Freddi Jeffries
    In previous blogs we’ve looked at the scalability of the Mali™ family of GPUs which allows partners’ implementations to be tailored to fit all levels of device across multiple price, performance and area…
    • September 28, 2016
  • HotChips - The benefits of Bifrost

    Freddi Jeffries
    Freddi Jeffries
    In the 27 years since its inception, Hot Chips has become one of the world’s leading high performance microporocessor event. Attracting more than 500 attendees from across the world, Hot Chips presents…
    • September 12, 2016
  • Bitesize Bifrost 2: System coherency

    Freddi Jeffries
    Freddi Jeffries
    In the first Bitesize Bifrost blog we introduced you to our new GPU architecture, Bifrost, and looked specifically at the extensive optimization and power saving benefits provided by clause shaders.  This…
    • August 31, 2016
  • IndieDev innovation leads the VR revolution

    Freddi Jeffries
    Freddi Jeffries
    As a graphics blogger I’m always interested in the next big thing in tech and particularly, VR, so when I saw a news item about a guy cycling the length of the country from the comfort of his living room…
    • August 16, 2016
  • Nibiru’s next-generation VR headsets harness the power of Mali

    Freddi Jeffries
    Freddi Jeffries
    In the first of my Mali™ Power & Efficiency blogs we looked at the inbuilt flexibility and scalability of the Mali range of GPUs. It’s this that allows ARM® partners to target exactly the right…
    • August 8, 2016
  • Pokemon Go-es to show the power of AR

    Freddi Jeffries
    Freddi Jeffries
    Ok I did it. I downloaded Pokemon Go. Yes I was trying to resist, yes it was futile, yes it’s an awesome concept. Whilst a strong believer in Virtual Reality as a driving force in how we will handle much…
    • July 19, 2016
<>