The IoT is progressing quickly and the stakes are high
The IoT and connected embedded intelligence are already an integral part of people’s lives at an individual, industrial and societal level. You see it from everyday wearables to city-scale lighting control.
Now we are seeing IoT go even further, enabling innovation in products and services, taking embedded intelligence to a whole new level – it is changing the way we do business and the way we live. This means, that for developers and entrepreneurs, if you want to stay competitive, you must push the boundaries of what products can do. Off-the-shelf System on Chips (SoCs) will meet the needs of many products; however others will benefit from a custom SoC. Those who get there quicker and more efficiently will have the greatest chance of success.
Despite the clear benefits of creating a custom SoC, however, there are three key concerns holding developers back from creating a custom SoC – cost to develop, skill to design and access to IP. All of which can be overcome if we move past the underlying myths.
Read more on the Sondrel IC Design Blog
Phil Burr is the Senior Product Marketing Manager, CPU Group at ARM
Phil Burr is a senior product marketing manager in ARM’s CPU group responsible for the established products within ARM, including the ARM DesignStart program. Phil’s experience, spanning more than 20 years, covers product strategy, product marketing, business development and product management, mainly in IP licensing businesses. Phil holds an MEng and a BEng degree in electronics, communications and computer system engineering from the University of Bradford.