Computex Day 2: Simon Segars at CEO Summit, Atmel QTouch and Freescale Smart Health and Wearables

Time to mingle with the thousands of visitors attending day 2 of Computex 2014 in Taipei. simonsegars took to the stage again today (after presenting at the Cavium ThunderX press announcement yesterday - see yesterday's blog Computex 2014: Day 1 with new ARM CPU design center news, Winwyn server technology, Qualcomm Technologies Inc. Snapdragon for more details) to present as part of the Computex CEO Summit. Simon’s “Enabling Disruptive Innovation – The Choice is Yours” presentation was on the theme of new visions of cloud computing technology & the Internet of Things. Simon talked about how it is now possible to get a product to market much faster than ever before, and more successfully, through making use of the disruptive innovation that is occurring all around us, including the use of crowd funding to market test products and the use of cloud services on a type of 'pay as you use' business model. Other presenters at the event included Acer chairman Stan Shih and MediaTek chairman MK Tsai.

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I met with some of the Microchip team to take a look at some of the demonstrations they had at the event.


First lets take a look the Atmel QTouch demo, based on the ARM Cortex-M0+ processor.


I also learnt more about Atmel mobile sensors, based on the Cortex-M0+ processor, from Dr John Logan.

Eddy Huang from Holux Technology took some time to describe two wearable products that are available, both based on the ARM Cortex-M0 processor. The first is an activity tracker that can track your activity for up to six months using a standard CR2032 battery, transferring the activity data to either Android and iOS applications. This waterproof device also offers sleep analysis and several sensor implementations.  Eddy also showed me the waterproof watch format lifestyle and training monitor device that can also monitor your heart rate. This is also based on the ARM Cortex-M0 processor, but this times uses a rechargeable battery.

Over in the Freescale demo room I met with Rajeev Kumar, Director Worldwide Marketing & Business Development, Microcontrollers, to find out more about the use of Freescale ARM Cortex-M0+ and Cortex-A series processors in the latest smart health and wearable products on the market.

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