The Rufus Cuff is an advanced wearable device with a revolutionary new take on wrist real estate. With a beautiful 3-inch wide screen, radical design, and reimagined form factor, the Rufus Cuff ends the era of the watch and ushers in the Wrist Communicator.
With built-in WiFi and Bluetooth, the Rufus Cuff works with your connected Android or iPhone device or standalone when connected to WiFi - no smartphone needed. Unlike most smartwatches, the Rufus Cuff isn't only a tethered device. Make voice and video calls using our front facing camera, speaker and noise canceling dual mics. The Rufus Cuff also runs full Android KitKat which means you'll be able to use your favorite apps. Bluetooth LE allows the RC to communicate with a host of accessories like smart locks, headphones and even control your smartphones camera shutter.
We began the initial design in early 2013 with some concepts, sketches and 3D prints. The last 2 years have been focused on design, which to us includes everything from the inside out. A perfectly laid out PCB with our TI AM4378 packed tightly with all our surrounding ICs is just as important as the softened edges and sleek lines of our chassis.
Crowdfunding this past spring/summer accelerated our development and we are assembling our new, refined prototypes next month. We have regular updates for all our supporters on our social media if you want to stay informed. You can check out features and contact info at www.rufuslabs.com. Pre-orders can be made prior to our production run this summer - credit cards won't be charged until we are ready to build and ship but it's a great way for our supporters to reserve at lower-than-retail prices.
If you're a developer and interested in our SDK and forum you can sign up to be the first to get updates at http://www.rufuslabs.com/developer
To give some insight into what makes the Rufus Cuff tick, here's a rundown of some of the major components used:
The above components, along with many other choices, were made based on a few factors, the biggest being module size (tinier the better) and power consumption. Our goal was to miniaturize while making sure to use premium components for a great quality end product that allowed users to take maximum advantage of a full OS on their wrist.
Of course, giving users full Android along with GPS and WiFi meant we faced an even greater battery challenge than most wearables. Luckily our form factor allowed us to have a power source 4X the size of other smartwatches. Our chassis size combined with making the decision to have a custom battery designed to maximize every mm of space, has allowed us to overcome one of the biggest hurdles in wearables and deliver a 1175mAh battery - a size worthy of small smartphones.
A custom battery was just one of many changes we made from first prototype to final. Adding a second mic for noise canceling, a better speaker, new custom screen, updated processor, magnetometer and a refined, more contoured body and redesigned band are only the highlights. We are always improving as we approach production. We aim to make the Rufus Cuff better than what we promised.
While we are just getting ready to enter production on generation one - we always have our eye on future upgrades - things like a SIM enabled Rufus Cuff, curved screens, better health monitors and ambient environment sensors can provide great benefit to users and we are actively exploring these and many other areas. These upgrades and added user benefits are key as we begin the shift to move everything out of the pockets. It will take our team a few years to bring wearables mainstream, but we have solid plans on how we are going to achieve that. The issue we see with wearables today is they're just a piece of the puzzle. A bit. A fit. And they're all still tethered. A new form factor and total autonomy are the only way to bring relevance to the category for mass user adoption.
From a garage of one, to an extended group of friends to a lab of engineers, designers and brand magicians who are all on the same mission - we have built a Team Rufus capable of some pretty awesome things. We’re excited to be a member of the ARM community and look forward to building great experiences for our users with many ARM tools.
- Team Rufus