DesignStart for your custom SoC design

In the second of two video interviews at the ARM booth (Hall 3, Booth 342) at embedded world 2017, Embedded Computing Design Technology Editor Brandon Lewis meets with Phillip Burr, Senior Product Marketing Manager at ARM to discuss the company's DesignStart program. DesignStart allows system on chip (SoC) developers to accelerate their chip design process, and the benefits of developing your own chip in general.