Arm Community
Arm Community
  • Site
  • User
  • Site
  • Search
  • User
  • Groups
    • Research Collaboration and Enablement
    • DesignStart
    • Education Hub
    • Innovation
    • Open Source Software and Platforms
  • Forums
    • AI and ML forum
    • Architectures and Processors forum
    • Arm Development Platforms forum
    • Arm Development Studio forum
    • Arm Virtual Hardware forum
    • Automotive forum
    • Compilers and Libraries forum
    • Graphics, Gaming, and VR forum
    • High Performance Computing (HPC) forum
    • Infrastructure Solutions forum
    • Internet of Things (IoT) forum
    • Keil forum
    • Morello Forum
    • Operating Systems forum
    • SoC Design and Simulation forum
    • 中文社区论区
  • Blogs
    • AI and ML blog
    • Announcements
    • Architectures and Processors blog
    • Automotive blog
    • Graphics, Gaming, and VR blog
    • High Performance Computing (HPC) blog
    • Infrastructure Solutions blog
    • Innovation blog
    • Internet of Things (IoT) blog
    • Operating Systems blog
    • Research Articles
    • SoC Design and Simulation blog
    • Tools, Software and IDEs blog
    • 中文社区博客
  • Support
    • Arm Support Services
    • Documentation
    • Downloads
    • Training
    • Arm Approved program
    • Arm Design Reviews
  • Community Help
  • More
  • Cancel
Arm Community blogs
Arm Community blogs
Graphics, Gaming, and VR blog Atmel and Mali Team up to Climb New Mountains
  • Blogs
  • Mentions
  • Sub-Groups
  • Tags
  • Jump...
  • Cancel
More blogs in Arm Community blogs
  • AI and ML blog

  • Announcements

  • Architectures and Processors blog

  • Automotive blog

  • Embedded blog

  • Graphics, Gaming, and VR blog

  • High Performance Computing (HPC) blog

  • Infrastructure Solutions blog

  • Internet of Things (IoT) blog

  • Operating Systems blog

  • SoC Design and Simulation blog

  • Tools, Software and IDEs blog

Tell us what you think
Tags
  • atmel
  • display_processor
  • video_processor
  • mali-dp500
  • mali-v500
Actions
  • RSS
  • More
  • Cancel
Related blog posts
Related forum threads

Atmel and Mali Team up to Climb New Mountains

Chris Porthouse
Chris Porthouse
July 23, 2014
2 minute read time.

Chinese Version中文版:Atmel携手Mali 共攀高峰

Le Tour de France is arguably the world’s greatest cycling road race and has been extremely successful on the streets of…well…France. That was until a few weeks ago when “Le Tour” came to the UK.

ARM® Mali™ Multimedia IP is widely regarded as the world’s best too and it has been incredibly successful in mobile, where we are the #1 shipping GPU for Android devices. However, the scalability of our multimedia IP means our partners can also target other markets beyond mobile with the same design.

The interesting thing for me about the Microchip license announced today is not just that they now have access to ARM Cortex®-A7, ARM's most energy efficient processor ever, and ARM’s video and display processors – it is the new and different types of markets Atmel will go on and address with the same ARM Mali IP which has done so well in the mobile market.

Atmel has traditionally not focused on mobile application processors. Instead, they have been very successful in a broad range of other low power markets.

Each ARM Mali GPU, Video and Display processor delivers best-in-class performance in the smallest area. It is this small area advantage that will allow Atmel to target a vast array of markets with a rich multimedia experience.

Atmel plans to use ARM's technology in wearables, toys and even industrial markets. Here, user expectation is that any screen-based device will deliver a similar experience to the latest tablet or smartphone with a smooth 3D user interface, video capture and playback functionality, all at HD resolution and incorporating secure features for protection of data and content. And critically, all of this in a low power budget.

The Mali IP Atmel has licensed includes system-wide power saving technology such as ARM Frame Buffer Compression (see jemdavies' blog ARM Mali Display - the joined-up story continues) out of the box support for ARM TrustZone® processor security technology and an optimized software solution delivering maximum efficiency all the way to the glass [see davidsben blog Do Androids have nightmares of botched system integrations).

A few weeks ago, the organisers of the Tour de France brought the race to the UK, speeding right through my tiny little village on the outskirts of Cambridge. The event was a massive success in the UK with crowds surpassing anything seen outside Paris.

I look forward to seeing where Atmel takes ARM’s range of multimedia IP and the success they will see in some very exciting markets outside mobile.

Anonymous
Graphics, Gaming, and VR blog
  • More speed with Arm Mobile Studio 2023.1

    Julie Gaskin
    Julie Gaskin
    What's new in Arm Mobile Studio? Here's a round-up of the latest improvements we've made to our free profiling tools for Android.
    • May 12, 2023
  • Yet more ASTC compression

    Peter Harris
    Peter Harris
    This blog explains the performance and quality benefits that developers can expect if they switch to the latest astcenc 4.4 compressor release.
    • April 24, 2023
  • Arm Immortalis-G715 Developer Overview

    Peter Harris
    Peter Harris
    The new Arm®︎ Immortalis™︎ -G715 GPU is now available in consumer devices. This blog explores what is new, and how developers can get the best performance out of it.
    • March 20, 2023