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In cased you missed them, below are two recent Google Hangouts that are definitely worth watching.



ARM's Co-Founder and CTO Mike Muller talks about everything from the Internet of Things, ARM in servers, wearables, a roadmap to ARM on the desktop and the history of the company.




Ask the Experts - ARM Fellow and VP of Technology Jem Davies chats about mobile GPUs, ARM Mali Graphics and more.

Freescale just released a case study that discusses the i.MX 6SoloLite application processor titled Freescale and Amazon Write a New Chapter in Digital Reading.  I enjoyed reading about the benefits of the Paperwhite and how Freescale's apps processor, based on the cortex-a9 enabled some of these features.  I attached the case study for easy reading.


While reviewing the Freescale webpage about the case study Freescale and Amazon Write a New Chapter I also found a video from Amazon about the new display technology in the device and their development process to redesign this new Kindle.  Makes me want to add something to my wishlist.:)



  Smart and Connected

Today ARM and Sensor Platforms announced that the Open Sensor Platform will accelerate sensor device software development for ARM-based mobile computers, wearables and IoT devices.


From the release: ARM and Sensor Platforms Inc. are extending their collaboration to the Open Sensor Platform (OSP) to simplify development of embedded sensor-based products utilizing ARM® architecture. Contributions to the OSP framework will enable ARM CMSIS, the ARM RTX RTOS, and compatibility with the ARM mbed™ SDK and mbed platforms.


OSP provides a framework for the deployment of sensor fusion hubs for ARM-based solutions in mobile computing, wearables and IoT devices. This allows developers to rapidly create intelligent products enabled by standards-based software and hardware which are easy for developers to deploy and manage. The benefits can be summarized as follows:

  • Sensor manufacturers: the ability to quickly integrate their sensors into new products, and to demonstrate their capability to prospective developers or OEMs 
  • Sensor Hub MCU vendors: gain access to a complete sensor ecosystem
  • Sensor Fusion developers: availability to existing open source algorithms; can modify or create their own algorithms or buy commercial third-party libraries such as the FreeMotion™ Library (available from Sensor Platforms, Inc.)
  • OEMs: the ability to quickly evaluate different sensors, sensor hubs, and sensor algorithms which will allow them to both develop faster and differentiate products.


Supporting quotes were from Atmel, NXP Silicon Labs and STMicroelectronics


More details can be found in the release.


I'm sure they're discussing it during the Sensor Expo sessions. Learn more at Sensors Expo Part Five: How to Enable Machines to See and Listen




Going to DAC? Then come along to the ARM Accredited Engineer stand (booth 2007) and sign up to our newsletter by giving us your business card and you'll have a chance of winning a free exam voucher (worth $200). We have three exam vouchers up for grabs, one for each day of the show.


If you haven't done so already, make sure you sign up to attend the Doulos and ARM training sessions on Thursday, 5 June.



Doulos at the Design Automation Conference (DAC), 5 June, Santa Clara

Training Day logo.jpg

If you are attending DAC in June make sure you don't miss the official "Thursday is Training Day" sessions provided by Doulos and ARM on 5 June. The sessions "Kick Start to the ARM Cortex Processor Family" in the morning, and "Software Development for the ARM Cortex Processor Family" in the afternoon, are dedicated to the AAE Program. For more details see Doulos provides official Training Day at DAC


ARM training on Cortex-M3/M4 Hardware Design, 17 - 19 June, San Jose

Learn direct from ARM at this three day course in San Jose in California.  Please note this training course is not connected with the AAE exams.

Contact Training-administration@arm.com for details.


MindShare training on 24 – 27 June, San Jose

Mindshare are hosting a four day ARM Accredited Engineer course at San Jose in California on June 24-27.  Course outline and registration

AC6 courses in Paris, Bristol and Munich in July, September and October

AC6 Training have published dates for their three-day courses covering the AAME (Cortex M) and AAE (Cortex A).

CoursesJuly 2014September 2014October 2014
Cortex-M9 -1123 -2517 - 1924 - 2629 -3122 -24
Cortex-A29 -3110 - 128 - 10

For more information go to www.ac6-training.com


Elvira Systems courses in Malaysia in August and September

Elvira Systems are offering five-day courses on 18 - 22 August and 22 - 26 September. Course outline and registration


ac6-training, located in Courbevoie near Paris, La Defense,focuses on training, expertise and development of software tools, based on Eclipse, targeting embedded systems development.  The trainers at Ac6 have both software and hardware expertise.  Ac6 activity is shared almost 50/50 between hardware (CPUs and peripherals, buses, FPGAs) and software (Linux, Android, Windows, RTOS, languages, Methods…).  Each year Ac6 trains between 800 and 1000 people in France and other countries.  AC6 also partners with Freescale and STMicroelectronics to deliver training for their processors.

Detailed course agendas are available at www.ac6-training.com

You can also discover on the consulting site (www.ac6-conseil.com)  some examples that emphasize their expertise for embedded systems.

ARM Accredited Engineer (AAE) Training

AAE preparation trainings for AAME (Cortex-M) and AAE (Cortex-A) are three days courses with demos.


CoursesJuly 2014September 2014October 2014
Cortex M9 - 1123 - 2517 - 1924 - 2629 - 3122 - 24
Cortex A29 - 3110 - 128 - 10


Ac6 Partners

Their partner in the UK (Bristol) is Codarity, and in Germany (Munich) is Hilf.


Their training and expert business on embedded systems fully complements SOC makers to provide a high quality support to embedded systems professionals. The Ac6 Accreditation Preparation courses, including practical demos, will greatly help engineers to pass the certification exams with success.

Ac6 proposes its experience and a large portfolio of courses, up-to-date regarding to the technology evolutions, with practical labs; we are ready to go ahead to propose courses for Advanced Level and Specialist Accreditations.

Elvira Systems, a Malaysian-baseElvira.pngd Embedded Systems Design & Technology Training company offers ARM Accredited Engineer (AAE) Certification under MyProCert Program beginning in Q4 2013.


Elvira Systems, a Malaysian-based Embedded Systems Design & Technology Training company, is the only ARM Accreditation Training Partner in the country since 2013.  Elvira offers a dedicated instructor-led training program for engineering companies that are planning on acquiring AAE certification.   


Elvira Systems recently hosted the AAE Program Annual Asia Pacific Conference and Train-the-Trainers session in Malaysia where ARM Training Partners came to indulge ideas and strategies and was briefed on the latest updates from ARM.   In the second half of 2014, Elvira Systems is planning to roll out the ARM Accredited MCU Engineer (AAME) Certification.


About ELVIRA Systems


Elvira Systems was incorporated in 2012 by a locally grown team with experience leading and designing projects in Embedded Systems,Integrated Circuit and Field Programmable Gate Array based designs. Elvira System’s core businesses are Embedded Systems Solutions, Globally Accredited Training Programs and Design Services & Consulting.


In our endeavour to achieve quality training provider status, Elvira prides itself in having committed instructors who attained the Xilinx Asia Pacific Best Instructor 2009 Award.
Concurrently, Elvira’s core team was the driving force that secured the coveted Xilinx Asia Pacific Authorized Training Provider of the Year Award in 2010.


About MyProCert


MSC Malaysia MyProCert Program is a partnership between the Government of Malaysia’s Performance Management and Delivery Unit and Multimedia Development Corporation (MDeC). MDeC is a Malaysian government-linked agency which directs and oversees Malaysia’s National Information & Communication Technology Initiative, known as the MSC


The objective of the MyProCert Program is to up-skill and upgrade Malaysian professionals. Trained and certified Malaysians under this programme will be part of the critical supply of ICT talent to meet the growing needs of local ICT industry players and foreign investors. Participants of the programme will enjoy significantly reduced certification fees, as well as receive the MyProCert incentive which will be reimbursed to companies and individuals who pass the required certification examination. The net fee inclusive of the MyProCert incentive will see a saving of 70% from the course & certification fee.



Web: www.elvirasys.com

Email : info@elvirasys.com

Phone : +603-8064-4190

To celebrate our Partners shipping 50 billion ARM-based chips, ARM is partnering with HEXUS to give two of our readers the chance to win a brand-new Samsung Chromebook 2!



This 11.6in laptop is armed with a 1,920x1,080 screen, 4GB of RAM, 16GB of storage, Google's Chrome operating system and an ARM-based Samsung Exynos 5 Octa processor all wrapped in a lovely faux-leather skin.


Quite possibly the perfect portable companion. All you need to do to be in with a chance of winning one is answer this simple question:


Which British city was ARM founded?

  1.      Cambridge
  2.      Oxford
  3.      Swansea


Entre here: ARM Chromebook competition

If you're like me, you're usually moving so fast that sometimes I forget to celebrate what's been achieved.  That's one of the reasons that I'm really enjoying the 50 billion chips site.  Looking back at where all those chips have gone is fun.  Often it brings back a smile and fun memories.


The newest article is Most Iconic ARM-based devices in the past decade.  Hexus called out their top 9 devices.  First that's quite hard.  How do you narrow the list down to 9?  So hats off to them.  The second thing that stands out for me is the years the devices came out.  I rarely guessed the right year.  I'm think: 'no way, it had to be longer than that' or 'it was that recent' or 'it can't be that long ago'.  Some products change the culture so quickly that they seem like they've always been here.  For fun I'll list the years at the bottom to let you guess too.  I also added some of my thoughts on the list as well.


  1. Nintendo DS - Now Hexus' first product is the Nintendo DS.  I'm not a gamer, so this doesn't apply to me.  I think the first Nokia phone goes on the list.  I think that it was the Nokia 610 that had a huge impact.  Some would argue that's when the cell phone market started to really take off.  For me, it affected me personally in a different way.  I was working for McCaw Cellular in Seattle, Washington (before AT&T bought them.)  Selling for the company instead of through one of the electronics' stores such as Magnolia HiFi had its own challenges.  We charged more and offered service support for the corporate phone accounts.  Classic challenge of channel conflict.  Anyway, it was very difficult to sell the Motorola Brick (maybe this should be on the list too!) and later the Motorola Flip Phone (for all the Trekies and another candidate for the list) for more money.  However when the first Nokia phone came out (yes I first thought they were a Japanese company), Nokia paid us a bonus to sell the phone.  Its alphanumeric directory was easy to use.  (Yes, for those too young to remember, originally you could only program phone numbers in your phone.)  I sold a bunch of the phones and it helped me qualify for the top sales trip of the year.  So Nokia has a special place in my heart.  It was my first cruise to Mexico and lots of fun.  Remember I was in Seattle and needed all the sun I could get.
  2. Apple iPhone - I agree.  This changed how we all use phones.  But what happened to the iPod?  However to really appreciate the iPhone, I highly encourage you to read James Bruce's blog Happy 5th Birthday iPhone: Innovator and Troublemaker to see how few features the first iPhone had.  No corporate email, no app store, etc.
  3. Canon EOS 5D Mark II - I'm not a camera person so not for me.
  4. Fitbit Classic - I don't own one, but I agree that it's really changed the industry.  I commented on my thoughts already on the smart watch versus fitbit option that we have today in ARM CTO Mike Muller on the next 100 billion chips.  Thinking of that I'd vote for the Pebble Watch to be on the list.
  5. Ford Sync - I agree.  I like watching how the car companies are working to provide the same experience we have on our phones in our cars.  It's fun to watch, not just cars, but most electronics improve on their user interface because we're so used to it.  This product and the new generation are powered by Freescale.  Learn more about the new Ford Sync 2 in our MWC video.
  6. Nest Thermostat - Absolutely.  Whoever paid much attention to their thermostat before?  Now it just seems natural.  And it saves us money as well as the environment.  I'm curious to see how their new smoke detector does and Google's influence on them.
  7. GoPro - I agree.  Actually I really can't wait to buy one for skiing.  I keep trying to convince my Dad to get one because it fits his pocketbook better, but I haven't convinced him yet.  No, it's not for me.  It's to video my son.;-)
  8. Microsoft Surface RT - Huge.  Those that I know who have them really love the upgrade in the Surface 2.  I keep eyeing one, but haven't made the leap yet.  Several of the people I know who have them have completely stopped using their laptops.  My back would really like that!
  9. Samsung Chromebook - powered by Samsung Electronics Exynos chip.  This immediately had an impact.  For $250, many people I know purchased them as an additional device.  Engineers have them on their desks as their second laptop.  And everyone loves how easy it is to get onto the Internet.  The new Chromebooks look even better.


So those are my thoughts on the list.  What do you think is missing?


For those of you playing along with the year guessing:

  1. Nintendo DS - 2004
  2. Apple iPhone - 2007
  3. Canon EOS 5D Mark II - 2008
  4. Fitbit Classic - 2008
  5. Ford Sync - 2008
  6. Nest Thermostat - 2008
  7. GoPro - 2011
  8. Microsoft Surface RT - 2012
  9. Samsung Chromebook - 2012


Happy Friday afternoon!  Now back to my real day job and all that email

If you haven't yet, I'd encourage you to check the new site www.50billionchips.com.  As I mentioned in an earlier blog Three videos celebrate ARM Partners passing 50 billion chips, the site shares insights from our Partners and ARM executives.


The latest installment is by our CTO, Mike Muller in his blog The Next 100 Billion.  What do you think?


One of the trends that I think is interesting is the coming and going of watches.  I stopped wearing a watch a few years ago for two reasons:

  • My husband took a training seminar where they suggested that type 'A' personalities are better off carrying a watch in their pocket rather than on their wrist.  Type 'A' personalities look at their watch multiple times an hour while Type 'B' personalities don't.  (No, there's no doubt which type I am.) I found that by not having my watch on my wrist, I did look at my phone less, I still knew the time and I was less stressed about time.
  • Secondly, why carry a watch when I carry a phone?


Then I carried a fit bit tracker for awhile to track my steps.  That was good for awhile, but then I didn't like carrying a separate device.  When the Fitbits came out they were a little attractive, but didn't offer me enough functionality to wear another device.  However, now I'm much more tempted by the smart watches.  A ton more info is available on the new ones - not just the time nor just steps.  Full devices.  And it's easier to look at my wrist for a calendar update than pull out my phone.  Wearing a watch I can't walk away and forget my phone.  They even are getting less clunky.


If you prefer video, Mike's video gives his views and some clever applications for the future. I love the idea of the car picking me up with the groceries.  Can it also pick up the kids and take them to practice?





For those who don't know, this event held in Nuremberg Germany is probably the biggest and best embedded computing show in the world with five large halls full of exhibitors and a conference programme packed with good content including a number of papers presented by ARM colleagues and partners. Around 900 exhibitors, over 22,000 visitors and almost 1,500 congress participants are here. It was nice to see that the awards committee could recognise the importance of IP and even architecture for something that won't appear in silicon for a year or more yet. It demonstrates how important high-performance embedded computing combined with functional safety has become to this market. The award itself is a nice glass cube which was presented at our booth yesterday and accepted on ARM's behalf by Richard York. No doubt it will be displayed in the cabinet at the entrance to building ARM1 in Cambridge for staff and visitors to admire.


Update - Check out the ARM winners in the comments section.


2014 ACE Award Finalists


One of the many joys of working with ARM Partners is to witness their technologies and teams recognized for their hard work. I look forward to reviewing the ACE Awards each year to see which Partners have been nominated as a finalist.  It makes me proud each year to see the pervasiveness of the ARM technology in so many categories.


Congrats to all the nominees, especially the ARM Partners (and let me know if I missed any!)


Company of the Year

Cadence Design Systems


Energy Technology Award

Atmel SAM4Cx Platform (AKA, Atmel's Smart Energy Platform). Atmel wrote a blog to detail this solution.

Xilinx LocalGrid DataFabricTM Architecture, enabled by Xilinx® Zynq®-7000 All Programmable SoCs Zynq-7000 All Programmable SoC Overview

Zentrum Mikroelekronik Dresden AG (ZMDI) ZSSC1956 Intelligent Battery Monitoring Solution


Internet of Things Technology, Service, or End Application of the Year

Freescale Kinetis minis, the worlds smallest 32 bit ARM based microcontrollers

Kinetis MCUs based on ARM Technology


Open Source Hardware Platform or Application of the Year

BeagleBoard.org BeagleBone Black

Adapteva Parallela, which has a Xilinx Zynq on it



Ultimate Products - Development Kits

Altera Corporation Cyclone V SoC Development Kit

CSR CSR µEnergy® Starter Development Kit DK-CSR1010-10169

Inforce Computing IFC6410 Snapdragon single-board computer


Ultimate Products - Processors - FPGAs, MCU's, Microprocessors, SoCs

Freescale Kinetis KL02 CSP, MKL02Z32CAF4R Kinetis KL02 CSP by Freescale

               Will the new Kinetis KL03 that's 15% smaller be nominated next year? EW Video explains more

Silicon Labs EFM32 Zero Gecko MCUs EFM32 by Silicon Labs

Xilinx Zynq®-7100 All Programmable SoC - XC7Z100


Ultimate Products - Sensors

Silicon Labs Si701x/2x Relative Humidity and Temperature Sensors



Can't wait to see the final winners on April 1st.

We’re celebrating! In Q4 of 2013 ARM partners shipped an impressive 2.9 billion ARM-powered chips, taking the full year total to 10 billion chips. ARM has now reached the 50 billion chips milestone and it’s all thanks to our partners for making this milestone achievement possible!


With our partners we continue to drive industry innovation as computing shifts into new and diverse form factors such as the Internet of Things (IoT) and the expanded mobile experience to name just a few. Then there is the role our ecosystem is playing in the transformation of enterprise computing.


To highlight this major achievement and to show how ARM technology has driven key advances in computing for the past 20 years (and the shift to mobile computing) we’ve launched our very own site to celebrate. Visit www.50billionchips.com and check out the latest blogs, videos, and competitions. We adding new content all the time, so keep checking in!



50B EMBLEM-web.png


MediaTek's 8-series chipset family consists of fully integrated SOCs which have been specially designed for the next-generation UHD smart TVs. Featuring big.LITTLE and an ARM Mali-T624 GPU clocking at 500MHz, the SoC will be sampling mid 2014 and commercial Smart TV products are expected by late 2014.


Examples of coverage of the story can be seen at:


PR Newswire MediaTek Redefines Smart TV Experience with its 8-Series Platform

Broadway World: MediaTek Redefines Smart TV Experience with its 8-Series Platform

Silobreaker: MediaTek Redefines Smart TV Experience with its 8-... - Silobreak

The Epic Giveaway has started! In partnership with ARM, HEXUS.net is giving all their readers around the globe the chance to win amazing new prizes this holiday season! Every weekday until January 3rd, they'll be giving away a brand-new gadget powered by the ARM architecture. Over the coming weeks, they'll have an array of prizes from ARM and ARM partners, including Allwinner, Atmel, Freescale, NVIDIA, Rockchip, Texas Instruments, and more! Each prize draw will be open for seven days to readers anywhere in the world.


Click on the image below for a chance to win.

Epic Giveaway 19.jpg

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