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So it’s the 10th year for ARM® TechCon.  Hard to believe.  How many have you been to?  This will be my 9th year.  (Our son was born the week TClogo.pngbefore TechCon so I feel like I should get credit.  I did do plenty of work for it before I went on early maternity leave.)  This afternoon I thought I’d do a quick status update on the TechCon news that I have seen.  Well when I saw just how many blogs there are with details of activities, I realized that I couldn’t fit them in a status update.  When you take a gander at all of the blogs below, I think that you’ll agree that this could be the best and busiest TechCon yet.


My favorite:

Wearable Fitness Step Challenge Returns for ARM TechCon 2014 by Brad Nemire

(Now this is one of the events I am looking forward to the most.  The smack talk has begun.  Check out the first video by Adam Kerin.  The second video from STMicroelectronics is, well, intimidating!  The phrase 'amateurs vs. professionals' come to mind.  5x others - now that is a challenge.  I've heard rumors of more to come...)

(update) Not to be out done, John Heinlein has added his own video



ARM events:

ARM AAE training at ARM TechCon 2014 by Dave Lakin

ARM TechCon 2014 Software Developers Workshop Sneak Peak by Carissa Labriola

ARM TechCon 2014 -- Software Developer Workshop discussion by Matthew Du Puy


New System IP tooling preview at ARM TechCon! by William Orme


ARM announcements and in the news (new section):

Before ARM TechCon:

PayPal, HP and TI create "Order out of Chaos" by Lakshmi Mandyam

Meet the new ARM Cortex-M7 processor: supercharging embedded devices by Bee Hayes-Thakore and Thomas Ensergueix

Atmel blog ARM unveils 32-bit Cortex-M7 processor for the Internet of Things

Freescale blog The Embedded Beat: The new ARM® Cortex®-M7 | Freescale Community

STMicroelectronics Accelerates MCU-Developers’ Pace of Innovation with World’s First ARM Cortex-M7 Core-Based STM32 F7 Series MCU

Mon Sept 29th and Sept 30th

HP Extends Benefits of ARM Architecture into the Datacenter with New Servers

Taiwan Semiconductor Manufacturing Corp. (TSMC) and ARM set new Benchmarks for Performance and Power Efficiency with First Announced FinFET Silicon with 64-bit ARM big.LITTLE Technology

IoTT-Truck-Mountains.jpgTelecom Industry and Vendors Unite to Build Common Open Platform to Accelerate Network Functions Virtualization

Freescale Helps Drive the Internet of Things Forward at ARM TechCon 2014

ARM Announces Debug Probe for High-Speed Serial Trace

ARM Enhances Safety-Related Tools Offering with TÜV Certification for the ARM Compiler

ARM and Cadence Expand Collaboration for IoT and Wearable Device Applications Targeting TSMC's Ultra-Low Power Technology Platform

ARM and Synopsys Expand Collaboration to Improve Quality of Results and Time-to-Results for Leading-Edge ARMv8-A and ARMv7-A Cores

Heterogeneous Multiprocessing Gets a Boost with the New OpenCL for NEON Driver by Steve Steele

Oct 1

ARM Announces Device Platform and Free OS to Accelerate Internet of Things Deployment
New ARM Implementation Solutions Reduce Time to Market for FinFET Designs

Atmel Announces ARM Cortex-A5-based MPUs Optimized for 720p Video Playback and Advanced Security Functions

Atmel teams with ARM on IoT Development Platform (blog)


Partner activities:

ARM TechCon 2014 - The big reveal by Daniel O'Hara of SOMNIUM Technologies

Tons of technical sessions on Synopsys solutions at ARM TechCon 2014 by Phil Dworsky Synopsys (a wearable fitness step challenge competitor)

Getting a Glimpse at the Future Early – Cadence & ARM at ARM TechCon 2014! by Frank Schirrmeister

What Not to Miss at ARM TechCon 2014 by Brian Fuller of Cadence Design Systems (a wearable fitness step challenge competitor)


Getting Ready for ARM Techcon 2014 by Jason Andrews of Carbon Design Systems


Did I miss anyone’s TechCon news?  Please let me know!  I’ll update this blog with more news as I see it.  Don’t forget to follow the Twitter news with #ARMTechCon.


Internet of Things Embedded


So my annual regret at TechCon is how much I miss out on.  I’m already triple-booked at some times. Yet, I always get so much out of what I do see.


Please let me know what you are looking forward to and what your favorite part was!


This year is the10th amazing year of ARM TechCon, where some of the 'Most Influential People in the World' will unite, and we’re celebrating the forward-thinking spirit of the ARM Powered® consumer and ARM embedded innovations. As the future promises a continually evolving lifestyle based on interconnectivity, the ARM architecture and its extensive Ecosystem Partners are igniting rapid innovation in every aspect of life and business. The core of that innovation is connected intelligence, and ARM is its premier design platform. ARM TechCon 2014 takes place October 1 – 3 at the Santa Clara Convention Center and connect with more than 4,000 attendees from the ARM community and share your intelligence.

Another ARM Step Challenge returns (#ARMStepChallenge) at ARM TechCon 2014 with 18 Partners and 21 participants. You may find number of videos and blogs, the pre-training is fierce, but more importantly is the spirit of ARM CC Partners joining the contest, and the joy of the competition!

Some partners blogs broadcast their highlighted events, thoughts, and news, getting ready for TechCon 2014 (companies are in alphabet order):

Independent bloggers




Jama Software








Blogs by ARM


For more information please visit  ARM® TechCon™ 2014 and you can follow more information via ARM Social Media (#ARMTechCon). Hope you will enjoy the show, we look forward seeing you there!



Forecasting the semiconductor market is always risky,  I remember reading an article in Forbes or Wired a few years ago slamming the SIA for being wildly off in their forecasts but I suppose someone has to do it.  The recent forecast of 2014 actuals and 2015 projected fab spending by SEMI is probably fairly accurate since we are dealing with a well known and defined market.  The forecast is here http://www.semi.org/en/node/51311 but I nicked this chart to give you some flavor:

Fab Equipment chart 1


I bring this to your attention because all the forecasts of internet of things (iot) growth  go way up and to the right but we know that those chips need to be built and if there is constrained capacity it won't happen as fast as Gartner says it will. Also important is 90% of this spending is for 300mm wafers, again adding capacity as 200mm wafer production is upgraded (depending upon the die size a move to 300mm can more than double the number of chips per wafer).


In the world of engineering it pays to be a sceptic and take a hard look at the data but this seems like supporting evidence for the next growth spurt in Semi's at least in terms of supply side capacity.  Does anyone want to take a guess at how the demand side will go?

TechCon Header.jpg


Yes, there will be a few of TIME Magazine's 'Most Influential People in the World' Honorees presenting keynotes at this year's ARM TechCon, but on my (short) list, the ARM ecosystem is indeed some of the largest influencers in the World.


This year marks the 10 year anniversary of ARM TechCon, October 1-3 in Santa Clara, California, which will provide a unique opportunity for you to learn about technology solutions and innovations, identify cutting-edge technologies, and evaluate products side-by-side to help you optimize your designs and accelerate your time-to-market launches.

Here's a quick snapshot of what you should look forward to and a few special promo codes for FREE and discounted passes.

Keynote Speakers

We're excited to announce the lineup of Keynote Speakers from ARM and industry experts.

Wednesday, October 1: 10:00 am - 11:00 am

"The ARM Roadmap - 2014 and Beyond"


Mike Muller, ARM CTO

Mike Muller was appointed chief technology officer in October 2000 and joined the board of directors in 2001.


Muller was one of the founding members of ARM and has extensive knowledge within marketing and business development, having worked as vice president for both divisions at ARM.


Before joining ARM, Mike worked for Orbis Computers and had the responsibility for hardware strategy and development of portable products at Acorn Computers.


In July 2012, he became director of Intelligent Energy Holdings PLC and Infinite Energy, Inc.







Pete Hutton, ARM Executive VP and President Products Group

Pete was appointed executive vice president and president of product groups in January 2014.


He is a member of the ARM executive committee and is responsible for the development and delivery of ARM’s main business lines including: ARM processors, graphics, video and display technology, system IP, development tools, partner enablement, ARM Artisan physical IP and the ARM architecture.


Pete joined ARM in 2008 and has held senior positions within the processor and media processing divisions.


Prior to ARM, Pete ran corporate engineering for Wolfson Microelectronics, he was also general manager for processors at ARC International and a group director for Cadence Design Systems where he implemented a large number of ARM based designs.





Wednesday, October 1: 5:00 pm - 6:00 pm

"Infrastructure Reimagined: Winners and Losers"

TechCon panel.jpg

Panelist: Robert Hormuth, Dell Senior Distinguished Engineer

Panelist: Benjamin Wesson, Oracle VP, IoT Product Management

Panelist: Pere Monclus, Founder and CTO, PlumGrid

Panelist: Masood Ul Amin, AVP Technology, Aricent

Moderator: Ian Ferguson, VP, Segment Marketing, ARM


While many have focused on the requirements for the next generation of “shiny” consumer devices, there are some massive disruptive forces that are changing the nature of the infrastructure equipment that delivers this rich content. These include:

  • Changes to the value chain: Google delivering fiber services to cities across America, the emergence of powerful companies that use servers as the revenue generating asset with different requirements than traditional enterprises
  • An increased shift towards software implementations and indeed deployment of open source software
  • The realization (as opposed to the promise) of new processing, storage, and networking technologies


History has taught us that market disruptions create challenges and opportunities. This panel, which will feature distinguished speakers from companies that represent different points of the value chain, will share perspectives as to how this market will evolve over the coming five years and which types of companies will be best positioned to capitalize on these new opportunities.



Thursday, October 2: 9:30 am - 10:20 am

"CEO Keynote and Strategic Direction"


Simon Segars, ARM CEO

Simon Segars was appointed chief executive officer in July 2013. He was previously ARM’s president.


He joined ARM in 1991 and became a member of the Board in 2005. His previous roles at ARM have included being executive vice president of the processor and physical IP divisions. Segars also held the role of executive vice president within the departments of engineering, worldwide sales and business development.


Simon was instrumental in the development of early ARM CPU products such as the ARM7 and ARM9 families. Simon holds numerous patents in the field of embedded CPU architectures.







Thursday, October 2: 4:30 pm - 5:30 pm

"Technology Innovation for Social Good"


Erica Kochi, UNICEF Innovation Officer

Erica co-founded and co-leads UNICEF’s Innovation Unit, a group tasked with identifying, prototyping and scaling technologies and practices that improve UNICEF’s work on the ground. She also serves as Senior Innovation Advisor to UNICEF’s Executive Director. The Innovation Unit supports UNICEF’s 135 country programmes in the practical application of design and technology to strengthen international development outcomes.


UNICEF Innovation has recognized success in innovative design of international development solutions. Erica was named to the TIME 100 'World’s Most Influential People' List in 2013. Other examples of this work include the Digital Drum, recognized by TIME Magazine as one of the Top 50 inventions of 2011, and gold and silver International Design Excellence (IDSA) Awards.







Friday, October 3: 9:30 am - 10:20 am

"Maker to Mass Market: Drones, Robotics, and the Next Industrial Revolution"



Chris Anderson, 3D Robotics CEO and Author of "The Long Tail" and "Makers: The New Industrial Revolution"


Chris is the CEO of 3D Robotics and founder of DIY Drones. From 2001 through 2012, he was the Editor in Chief of Wired Magazine. Before Wired he was with The Economist for seven years in London, Hong Kong, and New York.

Anderson is the author of the New York Times bestselling books “The Long Tail” and “Free” as well as the new “Makers: The New Industrial Revolution.”


Awards include: Editor of the Year by Ad Age (2005). Named to the TIME 100 'World’s Most Influential People' List in 2007. Loeb Award for 'Business Book of the Year' (2007). Wired named 'Magazine of the Decade' by AdWeek for his tenure (2009). TIME Magazine’s 'Tech 40 - The Most Influential Minds In Technology' (2013). Foreign Policy Magazine’s 'Top 100 Global Thinkers' (2013).



Software Developers Workshop - October 1st and 2nd

Nordic mbed.jpgDon’t miss the Code Jam at the end of the Software Developers Workshop where IoT and Android developers will work on a project, using Nordic Semiconductor's nRF51822-mKIT mbed-based development platform for rapid prototyping of Bluetooth Smart designs, that sends data from the board to a gateway and into the cloud. Experts from Nordic Semiconductor, ARM and Dr. Dobb's will present technical sessions in the morning and hands-on sessions in the afternoon to prep developers for their code jam project.

Click here to view the complete schedule.

Interested in attending? Comment below and I'll send you a promo code that will waive the registration fee ($199 value).



ARM mbed Zone at Booth #900 - NEW this year!

aqflnwCM.pngWe are excited to feature the new ARM mbed Zone, highlighting the breadth of our Internet of Things (IoT) products including new mbed software using low-power ARM Cortex-M processors, and connectivity solutions integrated into mbed including Bluetooth Low Energy, Ethernet, GPS, Wi-Fi and 6LoWPAN. Join ARM's mbed engineering experts demonstrating our end-to-end embedded to cloud suite of products, and product management solutions - from manufacturing to end-of-life. Be sure to ask about ARM's participation in the new Thread standard, and please join our ecosystem partners who will also be on hand in booth #900 to showcase ARM technology innovation. Connect and collaborate with us in the ARM mbed Zone - all you need is an Expo Pass!



Exhibitor List - Over 90 ARM Partners (31 new exhibitors in 2014!)


The ARM TechCon Expo floor is open on Wednesday, October 1, from 11:00 am to 6:00 pm, and on Thursday, October 2, from 10:30 am to 5:30 pm. See what's new, learn what's cutting edge and identify technology must-haves for your business. Evaluate products side-by-side and learn about innovations from ARM partners that will help you drive revenue and improve efficiencies.


View the complete list of ARM partners with booths on the exhibit floor.


Register by Tuesday, September 30th and use promo code 'ARMEXP100' for a FREE expo pass!



Schedule Builder

ARM TechCon offers 11 tracks composed of technical sessions, real-world case studies and hands-on demonstrations that cover the trending design strategies, methodologies and tools you need to build ARM-based products and apply ARM in embedded systems. In addition, conference content is segmented into 5 'Areas of Interest' (Embedded, Enterprise/Networking and Cloud Infrastructure, IoT and M2M, Mobile, and Wearbles/Sensors) that cut across the tracks.


ARM Sponsored Sessions:

Wednesday, October 1: 2:00 pm - 3:30 pm

"Introducing ARM's IoT Device Platform" by Zach Shelby, ARM Director of IoT

Learn about ARM's exciting software platform for creating Internet of Things products and services, the latest software technology for embedded devices and cloud software, and how cloud providers are taking advantage of this technology.

Thursday, October 2: 10:30 am - 4:30 pm

"Pushing SoC Implementation Boundaries from IoT to Infrastructure"

It's not just about the processor cores... SoC implementation is pushing the boundaries of design and manufacturing with even more emphasis on saving power and optimizing performance for both new and existing applications. From IoT to network infrastructure, SoC design and manufacturing are linked, and ARM's multi-session workshop will highlight manufacturing advances, as well as key hardware and software considerations, thermal management and smart power distribution solutions. In addition, presentations will provide guidance on how to achieve the shortest time-to-market and the best possible SoC power, performance, and area with new implementation and signoff methodologies to enhance productivity.

You can add these sponsored sessions to your schedule by visiting the following link ARM TechCon Schedule Builder 

ARM Accredited Engineer Program

AAE Program.jpg

Join the AAE program team (Greg Arnot, Ronan Synnott and Chris Shore) at TechCon 2014 for another valuable opportunity to learn about this global exam-based accreditation program and take advantage of the three days of technical training related to the AAE accreditations.

And exclusive to attendees – sign up for and attend at least one day of the AAE Training Program at ARM TechCon and receive a voucher for 75% off the cost of the AAE exam – a $150 value!

The ARM Accredited Engineer (AAE) Program is the only global exam-based certification program available to engineers wishing to demonstrate their knowledge of ARM architectures, and to hiring managers who need a reliable benchmark for the recruitment of new staff and development of existing engineers. It will help to ensure a strong supply of high-quality engineers into the ARM ecosystem in the future.

Following on from the huge success of the AAE education sessions of previous ARM TechCon shows, this year at ARM TechCon, we are offering another opportunity to gain an introduction to the AAE program over the course of three days.

Wednesday, October 1: 10:30 am - 6 pm

AAME Program hosted by ARM and Feabhas

Thursday, October 2: 10:30 am - 5pm

AAE Program hosted by ARM and Doulos

Friday, October 3: 10:30 am - 6 pm

AAME Program hosted by ARM

View the complete daily agendas.

Stay Connected!

On Twitter? #ARMTechCon will keep you in the know on all things related to the conference.

techcon2014 will filter all published content in the ARM Connected Community in one simple list.

Lastly, use promo code 'ARMOFF30' by Friday, September 19th and receive 30% off an All-Access Pass.

We look forward to seeing you all at ARM TechCon 2014!

In cased you missed them, below are two recent Google Hangouts that are definitely worth watching.



ARM's Co-Founder and CTO Mike Muller talks about everything from the Internet of Things, ARM in servers, wearables, a roadmap to ARM on the desktop and the history of the company.




Ask the Experts - ARM Fellow and VP of Technology Jem Davies chats about mobile GPUs, ARM Mali Graphics and more.

Freescale just released a case study that discusses the i.MX 6SoloLite application processor titled Freescale and Amazon Write a New Chapter in Digital Reading.  I enjoyed reading about the benefits of the Paperwhite and how Freescale's apps processor, based on the cortex-a9 enabled some of these features.  I attached the case study for easy reading.


While reviewing the Freescale webpage about the case study Freescale and Amazon Write a New Chapter I also found a video from Amazon about the new display technology in the device and their development process to redesign this new Kindle.  Makes me want to add something to my wishlist.:)



  Internet of Things

Today ARM and Sensor Platforms announced that the Open Sensor Platform will accelerate sensor device software development for ARM-based mobile computers, wearables and IoT devices.


From the release: ARM and Sensor Platforms Inc. are extending their collaboration to the Open Sensor Platform (OSP) to simplify development of embedded sensor-based products utilizing ARM® architecture. Contributions to the OSP framework will enable ARM CMSIS, the ARM RTX RTOS, and compatibility with the ARM mbed™ SDK and mbed platforms.


OSP provides a framework for the deployment of sensor fusion hubs for ARM-based solutions in mobile computing, wearables and IoT devices. This allows developers to rapidly create intelligent products enabled by standards-based software and hardware which are easy for developers to deploy and manage. The benefits can be summarized as follows:

  • Sensor manufacturers: the ability to quickly integrate their sensors into new products, and to demonstrate their capability to prospective developers or OEMs 
  • Sensor Hub MCU vendors: gain access to a complete sensor ecosystem
  • Sensor Fusion developers: availability to existing open source algorithms; can modify or create their own algorithms or buy commercial third-party libraries such as the FreeMotion™ Library (available from Sensor Platforms, Inc.)
  • OEMs: the ability to quickly evaluate different sensors, sensor hubs, and sensor algorithms which will allow them to both develop faster and differentiate products.


Supporting quotes were from Atmel, NXP Silicon Labs and STMicroelectronics


More details can be found in the release.


I'm sure they're discussing it during the Sensor Expo sessions. Learn more at Sensors Expo Part Five: How to Enable Machines to See and Listen




Going to DAC? Then come along to the ARM Accredited Engineer stand (booth 2007) and sign up to our newsletter by giving us your business card and you'll have a chance of winning a free exam voucher (worth $200). We have three exam vouchers up for grabs, one for each day of the show.


If you haven't done so already, make sure you sign up to attend the Doulos and ARM training sessions on Thursday, 5 June.



Doulos at the Design Automation Conference (DAC), 5 June, Santa Clara

Training Day logo.jpg

If you are attending DAC in June make sure you don't miss the official "Thursday is Training Day" sessions provided by Doulos and ARM on 5 June. The sessions "Kick Start to the ARM Cortex Processor Family" in the morning, and "Software Development for the ARM Cortex Processor Family" in the afternoon, are dedicated to the AAE Program. For more details see Doulos provides official Training Day at DAC


ARM training on Cortex-M3/M4 Hardware Design, 17 - 19 June, San Jose

Learn direct from ARM at this three day course in San Jose in California.  Please note this training course is not connected with the AAE exams.

Contact Training-administration@arm.com for details.


MindShare training on 24 – 27 June, San Jose

Mindshare are hosting a four day ARM Accredited Engineer course at San Jose in California on June 24-27.  Course outline and registration

AC6 courses in Paris, Bristol and Munich in July, September and October

AC6 Training have published dates for their three-day courses covering the AAME (Cortex M) and AAE (Cortex A).

CoursesJuly 2014September 2014October 2014
Cortex-M9 -1123 -2517 - 1924 - 2629 -3122 -24
Cortex-A29 -3110 - 128 - 10

For more information go to www.ac6-training.com


Elvira Systems courses in Malaysia in August and September

Elvira Systems are offering five-day courses on 18 - 22 August and 22 - 26 September. Course outline and registration


ac6-training, located in Courbevoie near Paris, La Defense,focuses on training, expertise and development of software tools, based on Eclipse, targeting embedded systems development.  The trainers at Ac6 have both software and hardware expertise.  Ac6 activity is shared almost 50/50 between hardware (CPUs and peripherals, buses, FPGAs) and software (Linux, Android, Windows, RTOS, languages, Methods…).  Each year Ac6 trains between 800 and 1000 people in France and other countries.  AC6 also partners with Freescale and STMicroelectronics to deliver training for their processors.

Detailed course agendas are available at www.ac6-training.com

You can also discover on the consulting site (www.ac6-conseil.com)  some examples that emphasize their expertise for embedded systems.

ARM Accredited Engineer (AAE) Training

AAE preparation trainings for AAME (Cortex-M) and AAE (Cortex-A) are three days courses with demos.


CoursesJuly 2014September 2014October 2014
Cortex M9 - 1123 - 2517 - 1924 - 2629 - 3122 - 24
Cortex A29 - 3110 - 128 - 10


Ac6 Partners

Their partner in the UK (Bristol) is Codarity, and in Germany (Munich) is Hilf.


Their training and expert business on embedded systems fully complements SOC makers to provide a high quality support to embedded systems professionals. The Ac6 Accreditation Preparation courses, including practical demos, will greatly help engineers to pass the certification exams with success.

Ac6 proposes its experience and a large portfolio of courses, up-to-date regarding to the technology evolutions, with practical labs; we are ready to go ahead to propose courses for Advanced Level and Specialist Accreditations.

Elvira Systems, a Malaysian-baseElvira.pngd Embedded Systems Design & Technology Training company offers ARM Accredited Engineer (AAE) Certification under MyProCert Program beginning in Q4 2013.


Elvira Systems, a Malaysian-based Embedded Systems Design & Technology Training company, is the only ARM Accreditation Training Partner in the country since 2013.  Elvira offers a dedicated instructor-led training program for engineering companies that are planning on acquiring AAE certification.   


Elvira Systems recently hosted the AAE Program Annual Asia Pacific Conference and Train-the-Trainers session in Malaysia where ARM Training Partners came to indulge ideas and strategies and was briefed on the latest updates from ARM.   In the second half of 2014, Elvira Systems is planning to roll out the ARM Accredited MCU Engineer (AAME) Certification.


About ELVIRA Systems


Elvira Systems was incorporated in 2012 by a locally grown team with experience leading and designing projects in Embedded Systems,Integrated Circuit and Field Programmable Gate Array based designs. Elvira System’s core businesses are Embedded Systems Solutions, Globally Accredited Training Programs and Design Services & Consulting.


In our endeavour to achieve quality training provider status, Elvira prides itself in having committed instructors who attained the Xilinx Asia Pacific Best Instructor 2009 Award.
Concurrently, Elvira’s core team was the driving force that secured the coveted Xilinx Asia Pacific Authorized Training Provider of the Year Award in 2010.


About MyProCert


MSC Malaysia MyProCert Program is a partnership between the Government of Malaysia’s Performance Management and Delivery Unit and Multimedia Development Corporation (MDeC). MDeC is a Malaysian government-linked agency which directs and oversees Malaysia’s National Information & Communication Technology Initiative, known as the MSC


The objective of the MyProCert Program is to up-skill and upgrade Malaysian professionals. Trained and certified Malaysians under this programme will be part of the critical supply of ICT talent to meet the growing needs of local ICT industry players and foreign investors. Participants of the programme will enjoy significantly reduced certification fees, as well as receive the MyProCert incentive which will be reimbursed to companies and individuals who pass the required certification examination. The net fee inclusive of the MyProCert incentive will see a saving of 70% from the course & certification fee.



Web: www.elvirasys.com

Email : info@elvirasys.com

Phone : +603-8064-4190

To celebrate our Partners shipping 50 billion ARM-based chips, ARM is partnering with HEXUS to give two of our readers the chance to win a brand-new Samsung Chromebook 2!



This 11.6in laptop is armed with a 1,920x1,080 screen, 4GB of RAM, 16GB of storage, Google's Chrome operating system and an ARM-based Samsung Exynos 5 Octa processor all wrapped in a lovely faux-leather skin.


Quite possibly the perfect portable companion. All you need to do to be in with a chance of winning one is answer this simple question:


Which British city was ARM founded?

  1.      Cambridge
  2.      Oxford
  3.      Swansea


Entre here: ARM Chromebook competition

If you're like me, you're usually moving so fast that sometimes I forget to celebrate what's been achieved.  That's one of the reasons that I'm really enjoying the 50 billion chips site.  Looking back at where all those chips have gone is fun.  Often it brings back a smile and fun memories.


The newest article is Most Iconic ARM-based devices in the past decade.  Hexus called out their top 9 devices.  First that's quite hard.  How do you narrow the list down to 9?  So hats off to them.  The second thing that stands out for me is the years the devices came out.  I rarely guessed the right year.  I'm think: 'no way, it had to be longer than that' or 'it was that recent' or 'it can't be that long ago'.  Some products change the culture so quickly that they seem like they've always been here.  For fun I'll list the years at the bottom to let you guess too.  I also added some of my thoughts on the list as well.


  1. Nintendo DS - Now Hexus' first product is the Nintendo DS.  I'm not a gamer, so this doesn't apply to me.  I think the first Nokia phone goes on the list.  I think that it was the Nokia 610 that had a huge impact.  Some would argue that's when the cell phone market started to really take off.  For me, it affected me personally in a different way.  I was working for McCaw Cellular in Seattle, Washington (before AT&T bought them.)  Selling for the company instead of through one of the electronics' stores such as Magnolia HiFi had its own challenges.  We charged more and offered service support for the corporate phone accounts.  Classic challenge of channel conflict.  Anyway, it was very difficult to sell the Motorola Brick (maybe this should be on the list too!) and later the Motorola Flip Phone (for all the Trekies and another candidate for the list) for more money.  However when the first Nokia phone came out (yes I first thought they were a Japanese company), Nokia paid us a bonus to sell the phone.  Its alphanumeric directory was easy to use.  (Yes, for those too young to remember, originally you could only program phone numbers in your phone.)  I sold a bunch of the phones and it helped me qualify for the top sales trip of the year.  So Nokia has a special place in my heart.  It was my first cruise to Mexico and lots of fun.  Remember I was in Seattle and needed all the sun I could get.
  2. Apple iPhone - I agree.  This changed how we all use phones.  But what happened to the iPod?  However to really appreciate the iPhone, I highly encourage you to read James Bruce's blog Happy 5th Birthday iPhone: Innovator and Troublemaker to see how few features the first iPhone had.  No corporate email, no app store, etc.
  3. Canon EOS 5D Mark II - I'm not a camera person so not for me.
  4. Fitbit Classic - I don't own one, but I agree that it's really changed the industry.  I commented on my thoughts already on the smart watch versus fitbit option that we have today in ARM CTO Mike Muller on the next 100 billion chips.  Thinking of that I'd vote for the Pebble Watch to be on the list.
  5. Ford Sync - I agree.  I like watching how the car companies are working to provide the same experience we have on our phones in our cars.  It's fun to watch, not just cars, but most electronics improve on their user interface because we're so used to it.  This product and the new generation are powered by Freescale.  Learn more about the new Ford Sync 2 in our MWC video.
  6. Nest Thermostat - Absolutely.  Whoever paid much attention to their thermostat before?  Now it just seems natural.  And it saves us money as well as the environment.  I'm curious to see how their new smoke detector does and Google's influence on them.
  7. GoPro - I agree.  Actually I really can't wait to buy one for skiing.  I keep trying to convince my Dad to get one because it fits his pocketbook better, but I haven't convinced him yet.  No, it's not for me.  It's to video my son.;-)
  8. Microsoft Surface RT - Huge.  Those that I know who have them really love the upgrade in the Surface 2.  I keep eyeing one, but haven't made the leap yet.  Several of the people I know who have them have completely stopped using their laptops.  My back would really like that!
  9. Samsung Chromebook - powered by Samsung Electronics Exynos chip.  This immediately had an impact.  For $250, many people I know purchased them as an additional device.  Engineers have them on their desks as their second laptop.  And everyone loves how easy it is to get onto the Internet.  The new Chromebooks look even better.


So those are my thoughts on the list.  What do you think is missing?


For those of you playing along with the year guessing:

  1. Nintendo DS - 2004
  2. Apple iPhone - 2007
  3. Canon EOS 5D Mark II - 2008
  4. Fitbit Classic - 2008
  5. Ford Sync - 2008
  6. Nest Thermostat - 2008
  7. GoPro - 2011
  8. Microsoft Surface RT - 2012
  9. Samsung Chromebook - 2012


Happy Friday afternoon!  Now back to my real day job and all that email

If you haven't yet, I'd encourage you to check the new site www.50billionchips.com.  As I mentioned in an earlier blog Three videos celebrate ARM Partners passing 50 billion chips, the site shares insights from our Partners and ARM executives.


The latest installment is by our CTO, Mike Muller in his blog The Next 100 Billion.  What do you think?


One of the trends that I think is interesting is the coming and going of watches.  I stopped wearing a watch a few years ago for two reasons:

  • My husband took a training seminar where they suggested that type 'A' personalities are better off carrying a watch in their pocket rather than on their wrist.  Type 'A' personalities look at their watch multiple times an hour while Type 'B' personalities don't.  (No, there's no doubt which type I am.) I found that by not having my watch on my wrist, I did look at my phone less, I still knew the time and I was less stressed about time.
  • Secondly, why carry a watch when I carry a phone?


Then I carried a fit bit tracker for awhile to track my steps.  That was good for awhile, but then I didn't like carrying a separate device.  When the Fitbits came out they were a little attractive, but didn't offer me enough functionality to wear another device.  However, now I'm much more tempted by the smart watches.  A ton more info is available on the new ones - not just the time nor just steps.  Full devices.  And it's easier to look at my wrist for a calendar update than pull out my phone.  Wearing a watch I can't walk away and forget my phone.  They even are getting less clunky.


If you prefer video, Mike's video gives his views and some clever applications for the future. I love the idea of the car picking me up with the groceries.  Can it also pick up the kids and take them to practice?





For those who don't know, this event held in Nuremberg Germany is probably the biggest and best embedded computing show in the world with five large halls full of exhibitors and a conference programme packed with good content including a number of papers presented by ARM colleagues and partners. Around 900 exhibitors, over 22,000 visitors and almost 1,500 congress participants are here. It was nice to see that the awards committee could recognise the importance of IP and even architecture for something that won't appear in silicon for a year or more yet. It demonstrates how important high-performance embedded computing combined with functional safety has become to this market. The award itself is a nice glass cube which was presented at our booth yesterday and accepted on ARM's behalf by Richard York. No doubt it will be displayed in the cabinet at the entrance to building ARM1 in Cambridge for staff and visitors to admire.


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