Yes, there will be a few of TIME Magazine's 'Most Influential People in the World' Honorees presenting keynotes at this year's ARM TechCon, but on my (short) list, the ARM ecosystem is indeed some of the largest influencers in the World.
This year marks the 10 year anniversary of ARM TechCon, October 1-3 in Santa Clara, California, which will provide a unique opportunity for you to learn about technology solutions and innovations, identify cutting-edge technologies, and evaluate products side-by-side to help you optimize your designs and accelerate your time-to-market launches.
Here's a quick snapshot of what you should look forward to and a few special promo codes for FREE and discounted passes.
We're excited to announce the lineup of Keynote Speakers from ARM and industry experts.
Wednesday, October 1: 10:00 am - 11:00 am
"The ARM Roadmap - 2014 and Beyond"
Mike Muller, ARM CTO
Mike Muller was appointed chief technology officer in October 2000 and joined the board of directors in 2001.
Muller was one of the founding members of ARM and has extensive knowledge within marketing and business development, having worked as vice president for both divisions at ARM.
Before joining ARM, Mike worked for Orbis Computers and had the responsibility for hardware strategy and development of portable products at Acorn Computers.
In July 2012, he became director of Intelligent Energy Holdings PLC and Infinite Energy, Inc.
Pete Hutton, ARM Executive VP and President Products Group
Pete was appointed executive vice president and president of product groups in January 2014.
He is a member of the ARM executive committee and is responsible for the development and delivery of ARM’s main business lines including: ARM processors, graphics, video and display technology, system IP, development tools, partner enablement, ARM Artisan physical IP and the ARM architecture.
Pete joined ARM in 2008 and has held senior positions within the processor and media processing divisions.
Prior to ARM, Pete ran corporate engineering for Wolfson Microelectronics, he was also general manager for processors at ARC International and a group director for Cadence Design Systems where he implemented a large number of ARM based designs.
Wednesday, October 1: 5:00 pm - 6:00 pm
"Infrastructure Reimagined: Winners and Losers"
Panelist: Robert Hormuth, Dell Senior Distinguished Engineer
Panelist: Benjamin Wesson, Oracle VP, IoT Product Management
While many have focused on the requirements for the next generation of “shiny” consumer devices, there are some massive disruptive forces that are changing the nature of the infrastructure equipment that delivers this rich content. These include:
- Changes to the value chain: Google delivering fiber services to cities across America, the emergence of powerful companies that use servers as the revenue generating asset with different requirements than traditional enterprises
- An increased shift towards software implementations and indeed deployment of open source software
- The realization (as opposed to the promise) of new processing, storage, and networking technologies
History has taught us that market disruptions create challenges and opportunities. This panel, which will feature distinguished speakers from companies that represent different points of the value chain, will share perspectives as to how this market will evolve over the coming five years and which types of companies will be best positioned to capitalize on these new opportunities.
Thursday, October 2: 9:30 am - 10:20 am
"CEO Keynote and Strategic Direction"
Simon Segars, ARM CEO
Simon Segars was appointed chief executive officer in July 2013. He was previously ARM’s president.
He joined ARM in 1991 and became a member of the Board in 2005. His previous roles at ARM have included being executive vice president of the processor and physical IP divisions. Segars also held the role of executive vice president within the departments of engineering, worldwide sales and business development.
Simon was instrumental in the development of early ARM CPU products such as the ARM7 and ARM9 families. Simon holds numerous patents in the field of embedded CPU architectures.
Thursday, October 2: 4:30 pm - 5:30 pm
"Technology Innovation for Social Good"
Erica Kochi, UNICEF Innovation Officer
Erica co-founded and co-leads UNICEF’s Innovation Unit, a group tasked with identifying, prototyping and scaling technologies and practices that improve UNICEF’s work on the ground. She also serves as Senior Innovation Advisor to UNICEF’s Executive Director. The Innovation Unit supports UNICEF’s 135 country programmes in the practical application of design and technology to strengthen international development outcomes.
UNICEF Innovation has recognized success in innovative design of international development solutions. Erica was named to the TIME 100 'World’s Most Influential People' List in 2013. Other examples of this work include the Digital Drum, recognized by TIME Magazine as one of the Top 50 inventions of 2011, and gold and silver International Design Excellence (IDSA) Awards.
Friday, October 3: 9:30 am - 10:20 am
"Maker to Mass Market: Drones, Robotics, and the Next Industrial Revolution"
Chris Anderson, 3D Robotics CEO and Author of "The Long Tail" and "Makers: The New Industrial Revolution"
Chris is the CEO of 3D Robotics and founder of DIY Drones. From 2001 through 2012, he was the Editor in Chief of Wired Magazine. Before Wired he was with The Economist for seven years in London, Hong Kong, and New York.
Anderson is the author of the New York Times bestselling books “The Long Tail” and “Free” as well as the new “Makers: The New Industrial Revolution.”
Awards include: Editor of the Year by Ad Age (2005). Named to the TIME 100 'World’s Most Influential People' List in 2007. Loeb Award for 'Business Book of the Year' (2007). Wired named 'Magazine of the Decade' by AdWeek for his tenure (2009). TIME Magazine’s 'Tech 40 - The Most Influential Minds In Technology' (2013). Foreign Policy Magazine’s 'Top 100 Global Thinkers' (2013).
Software Developers Workshop - October 1st and 2nd
Don’t miss the Code Jam at the end of the Software Developers Workshop where IoT and Android developers will work on a project, using Nordic Semiconductor's nRF51822-mKIT mbed-based development platform for rapid prototyping of Bluetooth Smart designs, that sends data from the board to a gateway and into the cloud. Experts from Nordic Semiconductor, ARM and Dr. Dobb's will present technical sessions in the morning and hands-on sessions in the afternoon to prep developers for their code jam project.
Click here to view the complete schedule.
Interested in attending? Comment below and I'll send you a promo code that will waive the registration fee ($199 value).
ARM mbed Zone at Booth #900 - NEW this year!
We are excited to feature the new ARM mbed Zone, highlighting the breadth of our Internet of Things (IoT) products including new mbed software using low-power ARM Cortex-M processors, and connectivity solutions integrated into mbed including Bluetooth Low Energy, Ethernet, GPS, Wi-Fi and 6LoWPAN. Join ARM's mbed engineering experts demonstrating our end-to-end embedded to cloud suite of products, and product management solutions - from manufacturing to end-of-life. Be sure to ask about ARM's participation in the new Thread standard, and please join our ecosystem partners who will also be on hand in booth #900 to showcase ARM technology innovation. Connect and collaborate with us in the ARM mbed Zone - all you need is an Expo Pass!
Exhibitor List - Over 90 ARM Partners (31 new exhibitors in 2014!)
The ARM TechCon Expo floor is open on Wednesday, October 1, from 11:00 am to 6:00 pm, and on Thursday, October 2, from 10:30 am to 5:30 pm. See what's new, learn what's cutting edge and identify technology must-haves for your business. Evaluate products side-by-side and learn about innovations from ARM partners that will help you drive revenue and improve efficiencies.
View the complete list of ARM partners with booths on the exhibit floor.
ARM TechCon offers 11 tracks composed of technical sessions, real-world case studies and hands-on demonstrations that cover the trending design strategies, methodologies and tools you need to build ARM-based products and apply ARM in embedded systems. In addition, conference content is segmented into 5 'Areas of Interest' (Embedded, Enterprise/Networking and Cloud Infrastructure, IoT and M2M, Mobile, and Wearbles/Sensors) that cut across the tracks.
ARM Sponsored Sessions:
Wednesday, October 1: 2:00 pm - 3:30 pm
"Introducing ARM's IoT Device Platform" by Zach Shelby, ARM Director of IoT
Learn about ARM's exciting software platform for creating Internet of Things products and services, the latest software technology for embedded devices and cloud software, and how cloud providers are taking advantage of this technology.
Thursday, October 2: 10:30 am - 4:30 pm
"Pushing SoC Implementation Boundaries from IoT to Infrastructure"
It's not just about the processor cores... SoC implementation is pushing the boundaries of design and manufacturing with even more emphasis on saving power and optimizing performance for both new and existing applications. From IoT to network infrastructure, SoC design and manufacturing are linked, and ARM's multi-session workshop will highlight manufacturing advances, as well as key hardware and software considerations, thermal management and smart power distribution solutions. In addition, presentations will provide guidance on how to achieve the shortest time-to-market and the best possible SoC power, performance, and area with new implementation and signoff methodologies to enhance productivity.
You can add these sponsored sessions to your schedule by visiting the following link ARM TechCon Schedule Builder
ARM Accredited Engineer Program
Join the AAE program team (Greg Arnot, Ronan Synnott and Chris Shore) at TechCon 2014 for another valuable opportunity to learn about this global exam-based accreditation program and take advantage of the three days of technical training related to the AAE accreditations.
And exclusive to attendees – sign up for and attend at least one day of the AAE Training Program at ARM TechCon and receive a voucher for 75% off the cost of the AAE exam – a $150 value!
The ARM Accredited Engineer (AAE) Program is the only global exam-based certification program available to engineers wishing to demonstrate their knowledge of ARM architectures, and to hiring managers who need a reliable benchmark for the recruitment of new staff and development of existing engineers. It will help to ensure a strong supply of high-quality engineers into the ARM ecosystem in the future.
Following on from the huge success of the AAE education sessions of previous ARM TechCon shows, this year at ARM TechCon, we are offering another opportunity to gain an introduction to the AAE program over the course of three days.
Wednesday, October 1: 10:30 am - 6 pm
AAME Program hosted by ARM and Feabhas
Thursday, October 2: 10:30 am - 5pm
AAE Program hosted by ARM and Doulos
Friday, October 3: 10:30 am - 6 pm
AAME Program hosted by ARM
View the complete daily agendas.
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We look forward to seeing you all at ARM TechCon 2014!